The purpose of this assignment is to apply social marketing tactics to a continuous quality improvement approach within a health care context.
Social marketing (not to be confused with social media marketing) is a process that utilizes marketing principles and techniques to influence the target audience to adopt positive voluntary behavioral changes.
For this assignment, you will be looking at aspects of social marketing in greater depth to draw connections between this approach and continuous quality improvement in health care. Identify an aspect of patient care in need of quality improvement and error reduction at the health care facility where you work or at one with which you are familiar (e.g., medical error reduction, surgical error reduction, appropriate utilization, pharmaceutical accuracy).
Create a 10-12 slide PowerPoint presentation (not including a reference slide), with detailed speaker notes, that addresses the following components of your social marketing approach to continuous quality improvement (CQI):
Cite at least three references, including the textbook.
Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
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